About the project

Empathy

Define

Ideate

Prototype

Test

About the product

PBPS is a Smart restaurant System that makes payment methods quick and effortless. The system provides a two-way solution for both the customer and the restaurant administrator to provide services. The PBPS can act as a fully functioning cashier for a restaurant and automate the process which the current scenario lacks.

Digital Product

9 months

Duration

Product Type

My Role

Project Lead

Tools Used

Empathize

You didn’t come this far to stop

Step 1 - Define the Research Method

Before conducting the research and user interviews, it is recommended to have a plan in place. A research plan is a document you create to list your research goals, as well as the methods you intend to use to accomplish those goals. It will also have an estimated timeline of the entire process.

Step 2 - Secondary Research

Secondary Research is a good source for using all the existing data. For any mobile application, google play store reviews give an ample amount of reviews.

The digital payment industry is gaining momentum and is projected to grow exponentially. 81 percent of existing digital payment users prefer the medium over other non-cash payment methods like cheques or demand drafts. Online shopping, payment of utility bills (like electricity, mobile bills, water bills, etc.), and movie tickets are the three things that an Indian user primarily pays for through digital platforms.

This exponential growth of the digital payment sector is driven by multiple factors including convenience to pay, the ever-growing smart phone penetration, and rise of non-banking payment institutions (payments bank, digital wallets, etc.), progressive regulatory policies and increasing consumer readiness to the digital payment platform.

Step 3 - Primary Research (Surveys & Interviews)

After going through all the data in secondary research, it helped me to make some hypotheses but it was equally important to validate those. I came up with a small questionnaire survey, where questions were subjective and I wanted users to express what they like about the app and what they don't like about the app. I reached out to 168 people across all the demographics. The survey helped with quantitative data. To understand, why part of the behavior, I went ahead with a couple of user interviews.

Define

You didn’t come this far to stop

Step 2 - Comparing it with existing Solutions

Currently, our target customers employ various methods to execute their Engineering Documentation processes, but they face distinct challenges:

1. Engaging CAD/Draft Engineers

2. Outsourcing to Third-Party Providers

Step 3 - Analyze the Data (Affinity Map)

On synthesizing the user interviews and survey results, I did an affinity mapping where I tried putting all the similar experiences together. It gave a good idea about the number of users facing similar challenges. This also gave a couple of good insights about the users and their challenges.

Step 4 - Customer Journey

To understand what are the stages of current shops and how users interact with the app, I have created a Customer Journey Map. It will help us understand what are the goals the user seeks at every stage and what are the pain points of each stage.

Prototype

You didn’t come this far to stop

Step 2 - Comparing it with existing Solutions

Currently, our target customers employ various methods to execute their Engineering Documentation processes, but they face distinct challenges:

1. Engaging CAD/Draft Engineers

2. Outsourcing to Third-Party Providers

Step 3 - Analyze the Data (Affinity Map)

On synthesizing the user interviews and survey results, I did an affinity mapping where I tried putting all the similar experiences together. It gave a good idea about the number of users facing similar challenges. This also gave a couple of good insights about the users and their challenges.

Step 4 - Customer Journey

To understand what are the stages of current shops and how users interact with the app, I have created a Customer Journey Map. It will help us understand what are the goals the user seeks at every stage and what are the pain points of each stage.